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Vikesh Tiwari

Vikesh Tiwari

Founder, TexAu · GTM software for teams under 20 · Building on land I own
Bombay, India · Notes here daily, X sometimes, LinkedIn never (not by choice)
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Vikesh Tiwari From X

10 GTM tools builders are talking about right now.

One is mine. I’ll say which.

What each does, what it costs, where it falls short 🧵

Show the full thread (13 posts)

1/ @Richapiai

GTM data API + MCP server. 65+ endpoints, 40+ providers, one credit pool.

  • Fixed credits per endpoint
  • Email or phone not found = 0 credits
  • Data only. No sending, no CRM

Free 100 credits. Bundles from $100.


2/ @gojiberryai

AI agent that finds leads showing buying signals and runs email + social outreach.

  • Signal-based lead scoring
  • Email waterfall across 15+ providers
  • Pro caps at 1,800 prospects a month

Pro $99/mo.


3/ @treg_ai

Open-source gateway. One key, thousands of data and tool APIs, called from Claude Code or Codex.

  • No subscription
  • Built for terminal agents
  • You manage provider quality yourself

Pay per call.


4/ @blitzapi

B2B data API: people, companies, emails, US phones, job signals.

  • Calls that find nothing count nothing
  • Every endpoint on every plan
  • Runs its own benchmarks (and says so)

From $99/mo. 1,000 free credits.


5/ Prospeo

Lead search + email and mobile finder, with API and MCP.

  • 1 credit per verified email, 0 if not found
  • Credits roll over
  • Per-user pricing. Mobiles cost 10 credits

Free 100/mo. Paid from $49/user/mo.


6/ QuickEnrich

Email and phone finder, web app + API.

  • Unlimited API plan
  • Mobile numbers included
  • Fewer search filters than the big databases

From $29/mo. Unlimited API $399/mo.


7/ AI Ark

B2B people and company database with AI filters.

  • Free plan, credits roll over
  • Pulls 10k records at a time on paid
  • Paid starts at 5,000 credits a month

From $49/mo.


8/ Claude Code

The terminal that ties all of these together over MCP or CLI.

  • Research, list, copy from one place
  • Works with every API above
  • Usage limits
  • Only as good as the data you feed it

Pro $20/mo.


9/ Clay

Still the one everyone compares against. 150+ providers in a spreadsheet.

  • Multi-provider waterfalls
  • Bring your own keys
  • Two meters: Actions and Data Credits

Free plan. Launch from $185/mo.


10/ Outbound sending

Smartlead: unlimited mailboxes, auto rotation. $39/mo https://Reply.io: email, LinkedIn, calls, SMS in one. $49/mo (annual) Instantly: unlimited accounts + warmup, lead database. $47/mo

All three: inbox placement still depends on your domains and


The pattern I see:

Data is moving to pay-per-call APIs. Claude Code or Codex runs the workflow. Sending gets bundled.

Prices from official pricing pages, checked 14 Oct 2026.


Summary:

10 GTM tools builders are talking about, and what they cost:

@richapi (mine): from $100 @gojiberryai : $99/mo @treg_ai : pay per call @blitzapi : $99/mo Prospeo: $49/user QuickEnrich: $29/mo AI Ark: $49/mo Claude Code: $20/mo Clay: $185/mo Smartlead/Reply.io/Instantly:

Vikesh Tiwari From X

1/

This week X open-sourced the entire outbound stack.

13-agent sales OS. Waterfall enrichment. GTM Engineer roles at $150k.

All of it copyable in an afternoon.

Which is exactly why none of it is an advantage.

Field notes from the five arguments actually worth having.

Show the full thread (16 posts)

2/

Gojiberry open-sourced a full Sales OS: Signal Hunter, ICP Analyst, Researcher, Enricher, Copywriter, Outreach, Reply, Qualifier.

It went viral because it looks like a company in a folder. Comment “BOT,” feel 18 months ahead.

What it actually is: eight places to introduce


3/

Can agents run your first 5 SDR seats? Yes, on one condition.

A human owns the offer, the exclusion list, and reads every reply that day.

Pull that human out and you did not replace headcount. You bought orchestration debt and aimed it at your ICP.

Most of B2B selling is


4/

The Marketing Engineer gold rush.

Greg says the best ones clear $1M. Fivos says companies will pay $150k+ to own list, enrich, score, route, send.

Every platform shift mints a new marketer title. Traditional, digital, growth hacker, agent builder.

The title is a lagging


5/

One person who can pull real language out of Gong calls, fire on a signal that actually correlates, and kill dead spend is worth more than a six-person demand gen team.

Most companies will not hire that person.

They will hire someone to automate the cold email that was


6/

Best frame I saw all week: efficacy vs density.

Efficacy is whether the message can physically reach the buyer. Density is how many vendors are screaming into that same ear today.

Cold email efficacy is still fine. Density is what is killing you.

A VP of Eng gets 80


7/

One team printed odd-size physical mailers into a vertical that is drowning in email.

Same list everyone else was working. Roughly $300k in contracts.

They did not find a better audience. They found an empty room.


8/

Two camps on where this ends.

Lessin and Tan: AI does not replace outbound, it poisons the well until nobody replies to anything.

Hormozi: a trained AI SDR matches a human team, if the playbook already lives outside one person’s head.

Both are right. The playbook is the


9/

Waterfall enrichment became a personality.

Clay plus six vendors to move email coverage from 71% to 76%. 22 signals. Nine overlapping tools. A 60-node n8n graph that fails silently and nobody notices for a week.

Past two sources, coverage is vanity.


10/

Cody’s split, cleaned up:

Low IQ: right person, real email, good message, replies land in one inbox. Midwit: the cathedral. High IQ: the smallest pipeline that gets a correct message to a correct person.

Two enrichment sources. One signal you verified against closed deals.


11/

Funding data is a timer, not a segment.

Week one after a raise is a buying window. By week eight, every vendor with a Crunchbase alert has already been there.

A job post older than three weeks is usually filled.

Signals have a half-life. The teams winning right now are


12/

What I would ship this month starting from zero. Not 13 agents. Not 47 Clay columns.

One loop:

One trigger you can prove books meetings Two enrichment sources, stop at email + title + trigger sentence One offer a 12-year-old could repeat back Volume capped so a human reads


13/

Channel rule I use now:

verified ICP presence ÷ competitor noise

Email if their inbox is quiet. LinkedIn if their feed is quiet. A letter if both are loud. Founder DM if you already have the relationship graph.

Omnipresence is how early teams run out of cash before they


14/

Career version:

Do not become the person who can name 12 GTM engineer skills.

Become the person who can point at last week’s calendar and say which signal, which list, which sentence booked that meeting.

Agents get a job spec. Write yours. Data source, cadence, definition


15/Recap:

Open-source agents are real. Unsupervised agents are spam infrastructure. GTM Engineer is a real job. “Engineer” in a title is not a strategy. Cold outbound works where density is low. Enrichment past two sources is vanity coverage. Funding data is a timer, not a TAM.


16/

Building pipeline this quarter? Drop your best trigger from the last 30 days.

Funding, hiring, competitor engagement, site visit, or something weirder.

I will tell you how I would age-gate it and cap the list.

Vikesh Tiwari From X

Most founders are paying a 900% markup on GTM data.

They file it under “software subscription.”

Show the full thread (13 posts)

$0.05 for a LinkedIn profile lookup. The data is public.

The raw cost is a fraction of a cent.

You’re paying for their UI, their sales team, and their venture debt.


AI already collapsed the execution layer.

Two people + Claude + an API key now ship what used to need a RevOps engineer and a five-figure contract.

The data layer never got that treatment. Still gated.


How the teams that figured this out are structured:

Decouple data from orchestration.

Stop buying data from the same platform you use to send email. Keep TexAu or Clay for workflow.

Feed them over API.


Route dynamically.

Don’t cache.

One vendor’s database = one point of failure + a decay problem.

Route every query across 50+ vendors in real time. Auto-fallback when one returns null.


Pay only for hits.

Empty row, no charge.

Burning credits on null data is a pricing model, not a law of physics.


Chat is the IDE now.

Describe the pipeline over MCP instead of wiring it.

“Find the VP of Sales at each of these domains and get verified emails” is a sentence, not a sprint.


The math at 250K profiles/month:

$0.05/profile → $12,500 $0.003/profile → $750

Same data. Fresher. One-seventh the cost.


We built this as TexAu Enrich. 200+ teams plugged it in.

Then the name became the problem. A data layer locked to one platform isn’t a data layer. It’s a feature. So we decoupled it.

It’s RichAPI now.


55+ endpoints, one key. LinkedIn, waterfall email, direct dials, plus YouTube/Reddit/Maps signals.

Zero storage. Nothing cached, nothing rotting.

Every response fetched fresh. Pricing is public: http://richapi.ai


Step two is the marketplace. Other data companies list their endpoints. One key, one bill, every GTM source on the market.

Vendors compete on accuracy and price instead of hiding margin behind a bundle.


If you are interested in reading the full story, check this post here: https://richapi.beehiiv.com/p/texau-enrich-is-now-richapi

P.S. — Make sure to subscribe to our newsletter.


What’s your data line item actually costing you per enriched contact, all in? Most people I ask don’t know. The ones who do usually stop paying it within a month.

Vikesh Tiwari From X

Had a conversation with someone on my team this week about being impulsive. It’s been sitting with me since.

Show the full thread (7 posts)

Looked back at most of the mistakes I’ve made in business and personally. Almost none came from not knowing enough. They came from not stopping long enough to ask what I actually wanted before I moved.


I’d act first. Build the reasoning after. For years I called that decisiveness. Founders are supposed to move fast, right?

Lately I see it differently. A lot of what I called “moving fast” was avoiding the discomfort of sitting with a hard choice.


@naval has this idea: spend 10-25% of a task’s time just deciding if it’s worth doing at all. Planning a 4 year degree? Spend 6-12 months first asking if that’s really what you want.


What got me is how obvious that sounds and how rarely I actually did it.

Not writing this because I’ve fixed it. I haven’t. Caught myself doing the old thing twice this week.


Just trying to build the habit now. Pause before I commit. Get clear on what I actually want before I pour the hours in.


Small shift. Doesn’t feel natural yet.

Didn’t want to keep making the same mistake for another eight years without naming it.

Still working on it.

Vikesh Tiwari From X

When I was 24, I took my first flight.

To San Francisco. For internship at Slack. I remember sitting in that seat thinking, “I don’t belong here.”

My body was on the plane, but my mind was still in Mumbai trying to figure out what was going on.

Show the full thread (13 posts)

I lived in a slum in Mumbai when I was a kid.

And I don’t mean that in the way founders say it on podcasts to make it sound interesting. I mean I had to walk 600 meters every morning to use the bathroom.

That was just… Tuesday. That was life.


People in that world don’t talk about startups. TechCrunch isn’t getting any readers.

You’re worried about school fees, water, and whether the monsoon will flood your house again.


But I always had this inside me. I can’t put it into words.

I always thought I would do something important. There’s no reason to believe that. No proof.

Every day, my situation was literally screaming the opposite at me.

And I just didn’t pay attention.


I somehow get a Slack internship in 2016 (after 12 rejections, story for another day).

I had never been on a plane before. Never left India.

I remember seeing my family’s faces at the airport. My mom was more scared than I was, to be honest.


And I’m in line for security with a bag that was way too big and shoes that weren’t right for the weather, and I’m thinking,

“Okay, this is really happening.”


People think that San Francisco changed me, but it didn’t. It wasn’t like a scene from a movie where I walked into the office and everything fell into place.

It was more like, “Oh.” I’m smarter than these people. They just thought this kind of thing was possible as they grew up.


So I started to believe it too.

I am now building TexAu.

When I tell people that we’re going to be the managed-GTM platform for agencies and SaaS teams, they give me this look.

I recognize this look. I’ve been getting it since I was a kid in Mumbai talking about doing


It’s the look that says, “Who do you think you are?” And I understand. Managed-GTM sounds like a fake category.

But look at what’s really going on out there:


Agencies running 30 accounts putting together 14 tools with duct tape and prayer.

SaaS teams spend more on their operations stack than they do on their sales team.

Everyone has the tools. No one knows what will happen.


We are not making another workflow builder.

We’re making the thing that runs your GTM for real. The whole thing: pipeline, enrichment, outreach, and so on.

In charge. Finished. Taken care of.


Is that crazy? Possibly.

But I was crazy when I walked 600 meters to the bathroom and told myself I would do something important.

I was crazy to apply to a company in San Francisco when I had never been on a plane before.

I was crazy every time. And every time it worked.


Yeah, that’s right. I’ll keep being crazy.

I don’t really have any other options right now.

See you tomorrow!

Vikesh Tiwari From X

🧵

Meta sent my startup a cease-and-desist.

Then LinkedIn took us to court.

Here’s what actually happened:

Show the full thread (11 posts)

In 2020 We launched TexAu. A LinkedIn and Facebook automation tool.

Within 6 months: 2,000+ daily active users. Millions of automations running.

We thought we’d made it.

We were building on rented land.


April 2023. We’d spent 2 years rebuilding everything from scratch. New UI, new backend, every automation rewritten. Launch date set. Team exhausted but excited.

Then this email showed up:

“Subject: Cease and Desist Abuse of Facebook and Instagram - TexAu”


Meta’s argument was simple:

They charge companies to run ads. We were helping those companies get targeting data from Groups, Profiles, and Pages for free.

We never scraped personal data. Didn’t matter.

When a $900B company sends lawyers, you don’t argue. You decide.


It got personal fast.

They disabled my Facebook and Instagram accounts.

Then my family’s accounts.

Then they blocked our entire website domain.

I spent months explaining. They promised to reactivate everything once we signed.

10+ accounts are still disabled today.


We signed. Removed 80+ automations overnight.

What was left: LinkedIn, Sales Navigator, website tools. Most of our customers were B2B. We still had LinkedIn. So we kept building.

Launched V2 in July 2024. It went well.

Then came round two.


July 17, 2025. LinkedIn sent a legal notice.

They wanted to take it to court.

We talked about it for days. The conclusion was the same no matter how we looked at it:

25 people. No VC. No legal war chest.

We had 10 days to respond.


I kept coming back to something my Dad told me: Whatever happens in life, you keep moving forward.

I grew up in the slums of Bombay in a 6x6 apartment.

Building something that hundreds of thousands of people use still feels unreal.

Giving up was never the option.


So we made one decision that changed everything:

We are not building on someone else’s land anymore.

We own the land this time.

V3 is not an update. It’s a completely different product on a completely different foundation.


What we built:

A GTM spreadsheet engine. You open a table, describe what you need, and the system builds the pipeline. Waterfall enrichment across 5 providers. AI columns that score and personalize. A co-pilot that turns plain English into outbound pipelines.

No LinkedIn


The lesson I’d give any founder building on a platform:

You are renting. Every API call, every automation, every workflow - it exists because someone else allows it to exist.

Build on your own land. Even if it takes longer. Even if it’s harder.

Especially if it’s harder.

Vikesh Tiwari From X

Meta shut us down. LinkedIn took us to court.

We lost 80+ automations overnight. Had family members’ accounts disabled. Signed legal papers we didn’t want to sign. Got hit with a court notice 10 days before we had answers.

I grew up in the slums of Bombay. I fear NOTHING. My

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